In the "Modern" era functionality has become a key principle in architects and designers. The branch, designed by Wok-media, is an organic form that plays on the idea of function with it's endless possibilities. The usage of white on white has created a subtle shadow using negative spacing. The simplicity and use of horizontals adds to the overall "modern" quality of the branch. The branch is a beauty and well designed, but it's main purpose is the thoughtful way it gives it's owner the opportunity to virtually use it for any purpose. The most unique function the branch has is it's ability to blend with ones personality as visible in the photograph.