Ikea is known for carrying a variety of products that can spruce up an empty room for a great price. The featured lighting is a simple uptake in trying to create a modern look. As designers we have the responsibility to understand the relationship of the difference in architecture/design and the reason's for such a change. The form of the lighting is a relationship between circles and stacks and the simple gestures of the paper and the simplicity of the white create a modernistic quality. As discussed in class we are entering a new atmosphere, modernism, but the question many of us are pondering is why we try so hard to appeal to modernism. Modernism, having many different labels, is not very well established and I feel like we try to take advantage of the abstraction set in modernism.